Aaaaah results. The defining moment of every fitness business.
Doesn’t matter if you’re a big chain gym, a small place training a few clients, or a over-sized fitness family, results are the driving force behind why people hit the gym.
In order to truly answer the question, you first have to ask yourself, “what does it actually mean to get real results? We don’t think the answer is quite so simple.
Many gyms prove how results driven their program is by highlighting all the weight loss successes their gym has. And you know what? We do it, too.
But I think that success, and real results are something much, much deeper.
If you walk into a gym with crippling back and knee pain, and a year later are deadlifting safely, isn’t that a real result?
If you never stepped foot into a gym because you were too intimidated, and now over half your friends are from your gym, isn’t this a real result?
If you’ve been told that lifting will make you bulky, but here you are, at your goal pants size, doing chin ups and squatting 135lbs, what is that?
If you always have struggled with the abuse a scale brings into your life,because of past relationships, issues, and after working out, you realize your body is chalked up to so much more, how can we say this isn’t a real result?
That’s a damn good question, and one that we don’t have the answer for.
Because as far as we are concerned, everything listed above are things we highlight out clients for. Hell, one of our most prestigious awards, the OUTworker of the Month, is an award based on these types of real results.
Losing 10lbs is awesome. And we’ll help you do it. But if that’s all we help you do, then I think we failed you, because we have far more than that to offer.
Dedicated to your success,
For some people, success is all about metrics. I know I’m one of them. For me, it’s body fat percentage, waist measurements, and weight (both on the scale and on the barbell). Tracking, numbers, metrics… all of these are variables that I can control and understand.
But what if I told you there was an entire other set of metrics we love to use that you can’t measure this easily?
What if I told you they are likely even more important then the ones we can measure.
Because they are.
What if you have never worked out in your life before? Isn’t simply walking into Edge a big success?
What if you quit every fitness program you ever tried within 90 days? If you’re celebrating your year of being a part of the Edge family, isn’t that cause for celebration?
And if you were used to going home at 430pm and being exhausted, but now you use your 5pm session to recharge your day, OUTwork, and have tons more energy, what chart is going to show that? But isn’t that a HUGE accomplishment?
And, what about lacking the confidence to even join a gym, but now you’re one of the many Edge clients comfortable enough to sing along to whatever music is playing, and maybe even helping out with the newer people? How amazing are you for doing THAT?
But the problem is that we’re told we have to, or want to, or even need to get to certain numbers in order to be successful. “I NEED to weigh 130,” or, “I should fit into a size 6,” or, “I need to gain 10 pounds of muscle to look good this summer”.
Now, don’t get me wrong, all of these goals have their time and place in your training program…but if these are the only metrics you use to measure your success, you’re negating the BEST and longest lasting effects of being part of our culture – gaining confidence, happiness, and the ability to love yourself even more then you used to!
So, go ahead and count macros, increase weight, and measure your waist. Really, do it. These are important tools. But also measure how you feel when you workout, or in some cases even walk in the door of Edge.
What we’re doing here is much more, and I give you FULL permission to judge yourself based on metrics that aren’t easily measured, but easily felt and realized. Go ahead, be a success. You deserve it.
All the best,