The other day, a friend came over to enjoy what can only be described as a socially acceptable sophisticated adult beverage, otherwise known as a whiskey old-fashioned.
During our conversation, the gym (of course) came up and he asked me how things were going. We talk enough throughout the week and he already knew the answer, so he kinda cut me off as he asked “Mike, all the posts, all your content, and all your highlights seem to have way more to do with other stuff that isn’t just fat loss. I know you guys do that really well, but what’s up with the ‘other stuff?’ ” I laughed, not only because watching a 210lb male make air-quotes is a pretty silly sight, but also because he’s right– we certainly do highlight a different kind of success at Edge. But to his point, he’s right. A big portion of our highlights are about personal improvement, strength, growth, mindset, consistency, and development about who our clients become as a by-product of being a client in the Edge Family.
The question still remains—why?
Well, I think the answer is incredibly simple.
Whenever you set forth a body transformation goal, you are doing so with an explicit goal, and an implicit goal. So many transformation centers, bootcamps, and even personal trainers place so much emphasis on the explicit goal that they fail their clients.
The explicit goal is this:
“I want to lose 30lbs in 6 months”
“I can’t fit into my shorts anymore, summer is coming, and i have a closet full of 6’s that I need to get back into”
“I want to be able to run around with my grandkids when my daughter has her first baby in 4 months”
“I had ACL surgery, am cleared from my physical therapist, but I still don’t function how I used to–Help!”
Simple, right? As a fitness professional, the concept of getting a client from A to B with any of these goals is pretty straight forward, if not downright easy.
Then why does our industry have such low success rates?
At Edge, we have that problem solved. The problem lies in never once taking care of the implicit goal. The driving “why” behind why you’re doing something is more important then the thing you’re doing. If you’re thinking of dropping 20lb, why is that? What about that is important to you?
Because if that question never gets answered, and you never develop habits around making THAT thing the forefront of why you’re doing something, it becomes very easy to fail.
Working out can be hard. Nutrition is hard. Failing on your health goals and being unable to watch your grandkids grow up is hard. Being a sedentary dad and setting that example for your kids is hard.
But nobody wants to talk about that. Everyone wants to talk about losing weight, nobody talks about why. And we help clients drop fat too. Incredibly well….so well, that we sometimes don’t even talk about it because it just comes with the territory of running a results-based gym for real people. Mechanics don’t post pictures about fixing the brakes each time, do they? But what about knowing that your 17 year old daughter can now stop safely….THATS the important part, right?
That’s what we do at Edge. We make each client’s goals about something BIGGER then themselves, and then we build habits around that goal.
Maybe I have more faith in people then the seemingly vain, explicit goals….maybe I have done enough personalized, one on one orientations to get to know our clients without pitching them in giant groups to know that most people’s implicit goals are enough to bring them to tears.
Or maybe I was think about this one too many old-fashioneds in, and I have no idea what I’m talking about.
I’ll let you decide. I know my friend was pretty astounded by this answer though, and I hope you are too.
Dedicated to your success,